Content Vendors Post Losses, Discuss Off-Portal Strategies

Both Dwango Wireless and Summus have reported more revenue losses and have indicated they plan to use consumer-facing portals to promote their content.
“With a mobile content portal, we can distribute vast amounts of content directly to the consumer, and we can offer the creative pricing and bundles of content that mobile consumers are requesting,” said Summus CEO Ban. “Our vision of the marketplace is not just selling ringtones, games and wallpapers…. This portal strategy of ours we’ve developed over the last 16 months is a lot more.”
Meanwhile, Dwango has high hopes for its Playboy licence, which is going to be mainly off-deck but “as the carriers become ready…will be on-deck as appropriate”.
Dwango Wireless has seperated itself from its Japanese parent and is in the process of rebranding…
Related stories:
Vodafone Six-Month Results
Dwango Inks Universal Music Content Deal
Summus Signs Deal With FoneStarz

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