Tata Launches New PDA, Crosses 6 Million Subscriber Base On the Back Of A Catchy Campaign

EFYTimes: Tata Indicom has launched a PDA, called Ego. With Ego, “you can watch movies, browse the internet, make videos and do a lot more,” the story says. The PDA-phone offers WAP access and internet browsing with a speed up to 153 kbps, along with Intranet/extranet, and corporate LAN access, live video, as well as enterprise applications such as VPNs. The Microsoft ActiveSync in the EGO helps in keeping tasks, calendar, e-mails, appointments and contacts updated with your PC or laptop.
On the back of a new advertising campaign, Tata Teleservices Ltd (TTSL), which owns Tata Indicom brand, has crossed the six million subscriber base mark in India. Tata crossed the milestone after it added one million customers in the last 40 days.

Harish Bhat, TTSL president (Marketing), said, “Crossing the six million customer milestone has been a remarkable achievement by Tata Indicom. We have strived hard to achieve this magic figure in such a short time and it is the fastest growth posted by any CDMA service provider in the country.”

I believe the new ad campaign starring bollywood couple Ajay Devgan and Kajol has really worked for Tata Tele.
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