This article reports that just over half of Hong Kong’s mobile subscribers use MP3 or other digital music players on their mobile handsets daily or weekly, followed by South Korea (49%) and the UK (41%). This is according to a study by TNS, which appears to be the Global Tech Insight 2005 (same number of people surveyed, same countries, same time frame, same topic) but the story I put up about this last week had some different figures.
The article goes on to say that “In addition to mobile music, Hong Kong has the highest penetration of mobile TV, with 12% of mobile subscriber in the subscribing to mobile TV and video-on-demand services, followed by Japan (10%), Russia (7%) and South Korea (7%).”
Despite the high level of interest in mobile music in Hong Kong, TelecomAsia also reports that the ROKR is not generating a lot of buzz in the city, which is far from surprising.
“Tellingly, a salesperson at local consumer electronics chain Broadway says that the recently launched Sony Ericsson W550i Walkman phone has been generating far more consumer buzz despite a higher price tag ($370). The salesperson added that one feature impressing customers was the W550i’s higher camera resolution.”
Is convergence the way of the future or a quick path to a dead product? I think there’s a market for both converged devices and specialised devices but I think the paragraph makes an interesting point — if you’re going to sell a converged device make sure that everything is converged well. If people want to listen to a lot of music on the move they’re likely to buy a specialized MP3 player… if they decide they only want one device they’re likely to want that device to include a good camera/video camera, screen for playing video, easy controls for games… convergence is more than one feature and phone calls.
Related stories:
–Broadsheets Tackle Mobile Music Conundrum
–Moto Launches New Razr With iTunes; Rokr Prices Slashed
–Music Videos Rocking the Market for Portable Video Downloads
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