The Update on New West

Meawhile, on a slightly more organized effort in social/citizen media, New West, founded by former Industry Standard editor Jonatan Weber, won two awards at the ONA last month, one for enterprise reporting and another for general excellence for a small site. All of this in eight months of its existence..

ON the business side, “We’re not profitable, for sure,” Weber said. “We’re generating well into the thousands of dollars per month in advertising thus far…Especially in the first few months, we didn’t focus on ad sales at all — because before we had traffic, we had nothing to sell at all. You have to have upfront capital to build an audience before you have something to sell. There is a lot of demand among small and medium businesses for more efficient advertising than the local papers. People are beginning to see the power of the Internet from a marketing standpoint.”

Related:

New West Founder Predicts Profitability By Next Year

Weber’s New Venture Gets Angel Funding From Feld, Others