Paul Munford has written in his Monty’s Gaming And Wireless Outlook newsletter, linking the recently launched mobile Google maps with advertising… “Forget the film Minority Report and ads following you as you walk pass a shop window… it will be ads on mobiles that will MAKE you walk past certain shop windows. And don’t imagine for one second that these personalised ads will escape the notice of the authorities. Consumerism will have finally got its man, captured and cornered, unbothered and unbewildered.”
It may sound like he’s wearing a tin-foil hat, and I think he overstates his case, but it did get me thinking that mobile portals do direct people in search of content to certain brands in the mobile world, so it’s almost natural that is extended to the physical world… nah, they wouldn’t try it, would they? Would they?
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