SI On Campus launched as a college newspaper insert in 2003 and spun off as a freestanding publication this fall with companion website SIoncampus.com. Now Time Inc. is changing tracks completely and turning to the web as the only publishing point. Sounds like the less-expensive-to-run tail might have been wagging the dog: MediaWeek reports the site is getting 500,000 unique visitors and 1.7 million page views a month.
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