Content Over Network


Oliver Starr has a bit of a rant about Verizons new advertising campaign based on its network. As he points out, people don’t care about the network — they care about what they can do with their phone. Higher speed downloads are important to give consumers a good user experience, but the actual experience is of content, not the network. OK, so the ads may not be effective, but why should that bother us? Well, aside from the fact that it can be infered that carriers don’t really know what their customers want, Starr points out “It’s this stupid sort of advertising that ultimately ends up as additional charges on your phone bill”. While we’re talking about the phone bill, if carriers simplified the pricing and indicated on the bill what charge goes with what piece of content their customers would be a whole lot happier…

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