Is this a precursor to other leagues launching more extensive ad-supported service too? MLB? We’ll see..anyway NBA s launching NBA TV Broadband, an ad-supported online video service which will have game footage and commentary.
This is progressive for the leagues: When viewing games on TV, starting at halftime fans will be able to play highlights of the first half, with clips from the entire game being made available upon its completion.
Die-hard hoops fans will also be able to have game video highlights sent straight to their desktops via an NBA video RSS feed, along with mobile devices.
“We want to be the DVR for NBA fans,” said Brenda Spoonemore, senior vp of interactive services for NBA Entertainment. Nice thought..let’s see how far they go…
Some more details in the release here…
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