Does Netflix Have A Target On Its Back?

If you can’t beat ’em, buy ’em … BusinessWeek posits that Netflix’s success over Wal-Mart and Blockbuster makes the online DVD company a target for rivals — MSOs, telecoms, portals — who may rather buy than compete. But the online DVD market may only have a few years of grace before VOD and portable video completely alter the landscape. Netflix isn’t flinching; in fact, as BW mentions, they have a hold on any plans for a download service because the number of movies available in that platform is so sparse.