This is a pretty cool analysis of the different strategies Yahoo and Google are taking with respect to the mobile content industry, and in fact their companies as a whole. The article states that even though the new platforms won’t generate much income in terms of their overall revenue it’s important for the companies to get in early:
“Selling ads on cell phones could add to both companies’ sales. But that concept is still very young…Even if the idea doesn’t generate much in sales just yet, it’s important to get established early, says Chris Winfield, president of 10e20, an Internet search marketing firm…”Whoever gets there first is going to be the one to control that market,” he said.”
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