NBC Wants More DRM Safeguards For Online

So said NBC Universal Chairman Bob Wright, after announcing the VOD deal with DirecTV. This is especially true if the content has to move beyond TV onto the open-Web to sites like Yahoo and Google. “We can’t provide them with content unless they can adequately protect it,” said Wright.

He cited protections offered by cable and satellite operators, as well as the newer paid music and video download service offered by iTunes as an example.

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