A report from Parks Associates has found that “U.S. consumers, teenagers in particular, show distinct preferences for short, easily consumable content, including music videos, TV sitcoms, and movie trailers, when it comes to portable streaming video and downloads”. This is what many people in the mobile industry had expected and based their offerings on, so it’s good to have it confirmed…
The study of 2000 US internet users found that 15% of all respondents were interested in music videos, which went up to 38% when only teenagers were included.
The release claims the survey “validates the early efforts of such players as Apple Computer Inc., which has started deploying short, targeted videos to complement its existing iTunes music service”. After years of mobile phones with video capabilities and portable video players of one form or another, the industry has suddenly popped into existence because Apple has finally decided to release an iPod with video capabilities. This put me in mind of John Dvorak’s latest rant about tech media bias…
Related stories:
–Music Videos a Big Hit on Mobile
–2005 MTV Europe Music Awards On Mobiles
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