Integration Hurdles: NYT & NYT Digital

Mark Glaser has a detailed story on the continued efforts in the integration of the paper New York Times and Times Digital newsrooms. On the business side, the Times recently appointed Denise Warren chief advertising officer, overseeing ad sales for both the newspaper and nytimes.com, as well as for the Times-owned International Herald Tribune and WQXR classical radio station. So at least the path there is clear.

The story quotes a source who said that the integration is not going smoothly …several executives from Digital exited over the last year or so out of concern that the print side was making a land grab and spearheading the integration. They also feared that online innovation was being snuffed out in the name of propping up traditional print revenues. For his part, NYT Digital head Martin Nisenholtz says that notion is wrong-headed, and denies there was ever a takeover by the print forces. He points out that Warren reports to him and not a print-side executive.

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