EA Moves Into Music, Ringtones

Electronic Arts, the biggest video game company, is moving into music…it is teaming up with Canadian music label Nettwerk Entertainment to launch EA Recordings, a unit that will bring its in-game theme music to digital music services a,d will also have ringtones. This emphasizes the importance of music inside video games, a topic of some renewed industry interest of late.

Further, after launching a little over two years ago, the company says its Club Pogo – an online subscription service for casual video games – now has more than a million paying subscribers, up from 500,000 a year ago.

EA owns over 3,000 minutes of musical compositions from games dating back 20 years…

Comments have been disabled for this post