What do Macy and Microsoft Live Have In Common?

Its been a couple of days to digest the Microsoft Live news, and try and understand its implications. Microsoft’s Mapping efforts, its foray into VoIP and the so called Live offerings – are emergence of what I think is a semblance of a business model. Even though my aging hipster analogy is unchanged, Microsoft Live’s implications came to me later, which watching Fashion TV. Anyway while watching some of the fall shows, I realized that there is a lot of similarity in what I was watching on the big screen, and what is happening in Silicon Valley.

In the fashion world, haute couture designers like Tom Ford and Dolce & Gabana create eye-popping outfits, that impress the fashionistas worldwide, and generate gushing headlines around the planet. A few hundred of them are sold at prices high enough to pay off the debt of some struggling nation. However, a few months later, pale imitations of that daring vision start to show up in mainstream stores like Macy’s, and thousands of consumers buy them. That’s when the real money is made.

The Web 2.0 pioneers who created some fantastic new apps are like those star designers. They created the template of what’s cool. A few months later, just like Macy’s Microsoft learnt the new babble. Microsoft Office Live, is the watered down version of Web 2.0, wrapped in a business model for folks who don’t know and frankly don’t care about Ajax or whatever that goes into the cauldron. I am not quite sure how it is going to play out, but that’s all that it is. Nothing more, nothing less. The world domination slides not withstanding. Took me a while to figure that one out…. Pssh….Scoble you should go and talk to them bean counters. They might be on to something.

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