MoComment: The Return Of The Ringback Buzz

Drew HullEd: Our “MoComment” section has guest essays and commentary from industry players. If you’re interested in writing about an issue related to mobile content industry, send us an e-mail. Previous essay are here.
This piece is by Drew Hull, Research Director for Mobile Content at The NPD Group. He points out that despite the industry buzz moving onto new and more advanced things the general US consumer is just finding out about ringback tones, and liking what they hear. He also predicts that more money will be generated from ringback tones than from ringtones, so the industry — both the telco and music industries — should be paying attention.
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