The Hindu Business Line: Indian media planners expect mobile phones to form an important part of their media strategy in the future. Interesting, but it’s a fact that mobile phones can be more effective than a TV in terms of reaching the consumer. I remember once Rajesh Rao of Dhruva Interactive talking about mobile handset in the same light.
Kartik Iyer, President – Initiative, a part of Lintas Media Group, believe that online and mobile phones will be important communication vehicles.
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