Earnings: Sina.com’s Profits Down

Chinese portal Sina said its profits in Q3 fell by a bigger-than-expected 37 percent due to ad costs to attract subscribers to a mobile phone-based service.

Q3 earnings were $9.1 million, compared with $14.5 million in the same period last year. Revenues fell by 5 percent to $49.6 million.

More details in release

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