The ESPN Phone Costs $500

Wow, so this is true…Mobile ESPN, the MVNO service launched in four test cities today, is retailing its Sanyo handset for $500, something which I expressed doubts on earlier. Carlo Longino, who lives in Austin, one of the test markets, went down to Best Buy and checked out the prices.

I don’t care about how much research went into this, and how diligent ESPN people were (which I’ve heard from a lot of people in the industry), but this is suicide, pure and simple. I hope this has something to do with continued testing and not the final price when it rolls out nationally.

Related:

Mobile ESPN: Pricing Details

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