In an obvious attempt to go big against the trades as well as get the for-your-consideration advertisers interested, LA Times has launched a separate entertainment awards site called “The Envelope“. The Envelope will feature breaking news and analysis of all things awards: business, fashion, celebrities, predictions, trends and pre- and post-show coverage, of awards in film, music, TV and fashion. Besides upcoming awards, it also has archives going back 80 years from the LAT coverage.
In addition, LAT has acquired the website GoldDerby, the online home of Hollywood awards expert Tom O’Neil..the site will serve as a complement to The Envelope’s news coverage.
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