Industry Moves: MTV To Appoint Michael Wolf As COO


The other Michael Wolf…the media strategist and managing partner in McKinsey. MTV Networks, about to be spun off into a new company from parent Viacom, will appoint him as its new president and COO.

Wolf has never worked in a media company…he’s a career consultant. Wolf worked for Comcast during its acquisition of AT&T’s cable TV systems, for Conde Nast to help overhaul the magazine company’s costs and increase advertising revenue and for News Corp on its plans for its DirecTV division.

Judy McGrath, the chairwoman of MTV Networks said that Wolf would be part of an aggressive strategy at MTV Networks to expand its reach in the exploding world of additional platforms for its video content, from video game systems to laptop computers and cellphones.

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