Mobile ESPN: Sr. Analyst, Customer Experience, New York

The Senior Analyst, Customer Experience will help to identify segment, product, distribution and lifecycle management opportunities for Mobile ESPN. Candidates should have strong analytical skills and consumer behavior forecasting experience. Additionally, they should have demonstrable experience in database marketing and campaign management, including devising operational processes to create overall efficiencies and effectiveness. The position requires someone who is a self-starter, communicates effectively, and is comfortable in an unstructured, fast-paced environment. The ideal candidate has a strong passion for sports and an understanding of sports media products.

Responsibilities:

– Analysis of all customer acquisition and retention programs

– Ongoing analysis and forecasting of customer activity including key performance indicators, customer lifecycle trends, churn, etc.

– Ongoing analysis of wireless customer and industry market data

– Identify areas of growth opportunity based on Mobile ESPN business and marketing objectives

– Assist with the development of customer acquisition and retention programs

– Assist with the development of product and distribution strategies

Requirements:

– 3-5 years experience in consumer marketing analysis

– Wireless, media, and/or high tech industry experience preferred

– Excellent written and verbal communication skills

– Professional demeanor, self-starter, passion for sports

– BA in either Marketing or Business, Economics, or Finance

Contact Info:
Send inquiries to michelle.berry@espn.com

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