EFYTimes:The Chennai-based DLM Digital Studios (P) Ltd, has tied up with a Japanese company to bring in a technology, which will help in curbing movie and music piracy.
DLM Studios, which provides special effects, computer graphics and animation for the entertainment industry, would take care of marketing the technology in India.
The software called Automatic Data Erasure Amenity System was developed by the Chennai-based SRM Technologies Pvt Ltd, with the help of a team of engineers working with Japan-Wave for the last three years.
As the name of the technology implies, the contents get automatically deleted once the duration for which it had been licensed to the exhibitor expires. This duration could be programmed on to the system and could also be extended, if need be. According to company sources, Japan-Wave’s digital rights management technology is unique in that it offers a high level of protection, making it almost impossible to duplicate either the music or movie.
With leading equipment manufacturers and Hollywood film production studios agreeing on a common standard for digital projection, B. Kandaswamy, CEO and director, DLM Digital Studios, is expecting digital projection to take off in India too.
Kandaswamy is of the opinion that the digital projection equipment prices would also come down once volumes increased, and for this purpose DLM Studios would target about 7,000 of the 12,800 cinemas in India for this technology, in the first phase.
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