CNN To Partner With TV18’s IBN; The Channel Will Be Called Global Broadcast News Or GBN

Exchange4Media.com: This is Turner International’s biggest move in India. Turner has joined hands with TV18 Group Company IBN (led by Rajdeep Sardesai) to launch Global Broadcast News (GBN). It will be a 24-hour English-language general news channel and is expected to be launched soon.

The service, CNN-IBN, will build upon TV18’s newsgathering experience and CNN’s extensive global news network. Prominent TV journalist Rajdeep Sardesai will head GBN’s foray into the general news space as the Editor-in-Chief of the service.
GBN’s proposed channel – formerly known as India Broadcast News (IBN) and now co-branded as CNN-IBN – will have access to CNN’s trademark live breaking news and key feature programmes. Through this unique alliance, Indian viewers can view local news and global news from CNN on the same platform. The new channel will focus on providing credible news from every corner of India, while CNN International will continue to deliver global news to Indian viewers.

This will be CNN and Turner’s first alliance in the Asia Pacific. It will be headquartered in New Delhi, and supported by over 20 bureaus nationwide.

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