“Sports nuts are famously information-ravenous. They crave the latest scores now, even when minding the kids at Chuck E. Cheese’s, trailing spouses at Home Depot or hanging out between classes. They’re antsy for sports-flavored video games, too, even while on the go.”
This is true…the great part for content providers is the range of content sports fans are willing to pay for, from text alerts to video highlights to interactive fantasy league competitions.
I like this quote about the upcoming ESPN MVNO: “Given the ESPN name’s ubiquity and popularity, an ESPN phone and wireless service are no-brainers, said Terry Lefton, an editor at the SportsBusiness Journal trade publication. “Given your druthers, what is a brand you’d put on a sports product?” he said. “One would be Nike. The other would be ESPN.”
Related stories:
–ESPN Phone To Launch At Superbowl; BestBuy Gets 60 Day Retail Exclusive
–Sports Videos On Mobiles
–The ESPN Phone
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