Blog Post

BREW: Atlantic Crossing

A detailed story on Qualcomm’s efforts to take BREW to Europe…last month it announced a deal with Nordisk Mobiltelefon in Sweden, its first in Western Europe. And a CDMA operator at that…
Qualcomm plans to radically revise the BREW platform this fall, abandoning the end-to-end, all-or-nothing approach that, while popular with its CDMA customers, is anathema to how GSM providers operate. Instead, Qualcomm is making BREW modular, untethering its content delivery and management platform from its content service and library, and supporting other content formats aside from its own proprietary runtime environment. It is even offering support for third-party content.