Carlo Longino is at the Austin Game Conference…the keynote was by Jason Ford, the general manager of games and entertainment for Sprint Nextel. There’s some new terms coined in there (probably not by Jason, I should add, but I don’t know who): The hard-off player is a hardcore mobile gamer off their normal platform while a card-core is a hard-core casual games player. There are some interesting in-game statistics, such as the fact that 17 players of World Poker Tour have parlayed $2,000 into more than $10 billion — I’m guessing the game is structured differently to real life poker games.
Anyway, Ford reiterated some of the points he made at the CTIA mobile games panel, the most important of which is that players will continue to play and talk about fun games — brands are irrelevant.
From Carlo’s post, Ford reckons the three most important pillars of mobile gaming are: exceed (exceeding customer’s expectations), megarg (acronym for make every gamer a repeat gamer), and buzz (what happens when you succeed on exceed and megarg)…
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