Following a similar experiment last year in November, Wall Street Journal Online is doing an “open-house” again: opening up its subscription site for a week, from Nov 7-12, to drive more users and hopefully convert them to paid subscribers. The company said that 90% of the people who do a trial subscription chose to become paid subscribers, a very high figure by industry standards.
Related: Open House Helped WSJ.com To Largest Increase In Four Years
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post