Blog Post Opens Up Site For One Week

Following a similar experiment last year in November, Wall Street Journal Online is doing an “open-house” again: opening up its subscription site for a week, from Nov 7-12, to drive more users and hopefully convert them to paid subscribers. The company said that 90% of the people who do a trial subscription chose to become paid subscribers, a very high figure by industry standards.

Related: Open House Helped To Largest Increase In Four Years