Turner International Ties Up With Mobile2Win For Wireless Content; Turner’s Short Code Is 8558

Indiantelevision.com: Turner International India Pvt. Ltd, which owns channels like Cartoon Network and Pogo, has entered into a strategic tie-up with Mobile2win India in order to capitalise on the expanding wireless and emerging technologies business in India. The company announced that the new short code for Turner’s channels – CNN, Cartoon Network and Pogo – will be 8558.
Turner International India Pvt. Ltd managing director Anshuman Misra said, “Globally, wireless has become a huge industry and is a technology of the future, which can only grow. With the exponential growth of mobile users in India, wireless activity integrated with television is an exciting medium of increasing viewership, viewer interactivity and ensuring that our content is available anytime and anyplace, in an interactive and easy-to-use format, on as many platforms possible.”
Mobile2win will create SMS and IVRS solutions and also, premium mobile content like ringtones, wallpapers, themes, MMS cards and games. Going forward, Mobile2win will also create a WAP site for the Turner group, to showcase the content of Cartoon Network, Pogo and CNN that will be available for download. Kids can now participate in SMS contests developed for Pogo

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