Turner Goes Mobile In India

Turner International India Pvt. Ltd, which owns channels like Cartoon Network and Pogo, has entered into a strategic tie-up with Mobile2win India in order to capitalize on the expanding wireless and emerging technologies business in India. The company announced that the new short code for Turner’s channels – CNN, Cartoon Network and Pogo – will be 8558.
Turner International India Pvt. Ltd managing director Anshuman Misra said, “Globally, wireless has become a huge industry and is a technology of the future, which can only grow. With the exponential growth of mobile users in India, wireless activity integrated with television is an exciting medium of increasing viewership, viewer interactivity and ensuring that our content is available anytime and anyplace, in an interactive and easy-to-use format, on as many platforms possible.”
Mobile2win will create SMS and IVRS solutions and also, premium mobile content like ringtones, wallpapers, themes, MMS cards and games. Going forward, Mobile2win will also create a WAP site for the Turner group, to showcase the content of Cartoon Network, Pogo and CNN that will be available for download. Kids can now participate in SMS contests developed for Pogo’s fourth original production Bam! Bam! Bam! Gir Pade Hum and Pogo Amazing Kids Awards 2005, via the new short code 8558. As the year progresses, Cartoon Network’s Toon Cricket 2005 will also add mobile interactivity to their promotional plans. Further, CNN will also use the medium to offer SMS contests. (from our sister site, ContentSutra)