Google, AOL Expand Video Options

Yahoo has the Hollywood connections but Google Video gets a boost of publicity and content today from a deal with the Academy of Television Arts & Sciences Foundation to showcase the Emmy foundation’s Archive of American Television. The archive includes 284 in-depth interviews with a “who’s who” from every aspect of television. The first 75 interviews — about 240 hours — are available now.
Foundation chairman Steve Mosko calls it “a perfect marriage of irreplaceable content and one of the most powerful delivery systems in the world.” Press release
Meanwhile, AOL is expanding the universe of RSS feeds in its video search engine, announcing new deals today with Blastro.com, EVTV1.com, Forbes.com, GameTrailers.com, PC World and Time4 Media. The feeds optimized for video will show up through the AOL.com video portal, AOL Search and the AOL service. The deal includes AOL’s Singingfish video and audio search engine, along with its search network. By using RSS feeds to deliver information, AOL becomes the conduit while video traffic goes back to the sites. Press release.

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