Blog Post

Apple is Always Thinking Different

Les Posen sent me a great little email about Garamond font, and Apple’s home page today, featuring Rosa Parks. He also sent me this link, a fantastic story by a former Apple employee, (Mike Evangelist) who recalls that this is not the first time Apple has thought different. He tells a personal story about the day when George Harrison died.

What does this mean? Does it mean anything? Well for me it continues to demonstrate that Apple, more than any other company I know of, has a heart. And more importantly, it lets its heart participate in the operation of the company. Sure, they are a publicly held company and are concerned with all the usual stuff: sales, profit, shareholder value, etc. But that’s not all there is to it.

Go ahead and read this, and then perhaps like me, you can overlook Steve’s flaws.

4 Responses to “Apple is Always Thinking Different”

  1. I’m a little horrified that Mike knew little to nothing about Rosa Parks before Apple’s spread, but his was a good story that speaks to a great company.

    I think it will be interesting to watch Apple redefine itself over the next few years.