Not necessarily of Fox Interactive Media-formation proportions, but close: Warner Bros. is doing a major rehaul of its digital operations: it has created a Home Entertainment Group to oversee digital delivery. Kevin Tsujihara will head the group as president, reporting directly to Warner Bros. CEO Barry Meyer and COO Alan Horn. Tsujihara had been executive VP, corporate business development & strategy. The group will include online, wireless, games, home video and anti-piracy.
Release: Along with this, the company has formed Warner Bros. Digital Distribution, a business unit within the Home Entertainment Group that will include Warner Bros. Online and Wireless, as well as the businesses handling electronic sell-through, VOD, SVOD and pay-per-view.
Warner Bros. Digital Distribution will manage the worldwide electronic distribution streams of the studio’s product over existing, new and emerging digital platforms. Previously, management of these functions was handled by a number of different business units across the studio. A head of Warner Bros. Digital Distribution will be announced soon.
Release: Also, Ron Sanders has been named president of Warner Home Video. Sanders had been executive VP and GM, North America.
Bunch of other online and wireless changes in this release…
AP:Warner Bros. was a pioneer in the development of the DVD and was an early backer of HD DVD, a high-definition format. The company recently said it would join the group supporting the rival next generation DVD format, Blu-ray, and would release films in both formats.
HollywoodReporter: One of the biggest challenges facing the new Warner Bros. Home Entertainment Group is balancing the interests of Warner Home Video, the company’s biggest source of revenue, with those of the newly established Digital Distribution group.
“They need to work together and be coordinated so we don’t harm the ecosystem, but we’re not going to be overprotective of either,” Tsujihara said. “There is a tension there that I’m going to manage.”
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