Rainbow’s Day-Date Gambit

This is a bold gambit, if Rainbow Media can pull it off…the programing unit of Cablevision is moving toward the first simultaneous releases of independent films in U.S. theaters and VOD.

The company is working to acquire independent films at such festivals as Cannes and Toronto in order to launch them theatrically at the newly renovated three-screen IFC Center in NYC’s Greenwich Village and via a new VOD service it currently is pitching to cable operators. Rainbow hopes to release 18-24 films per year through the new strategy.

Mark Cuban’s company has been trying it within their own ecosystem…

Comments have been disabled for this post