Primedia May Split Up; CEO Leaves


Primedia, the poor-not-so-little trade media company which everyone loves to make fun of (and here I’m making fun of it too…and it is my once-employer, so I’ve seen its ways from inside), might be split into two, after continued dismal performance.

Kelly Conlin is leaving as CEO and Dean Nelson, currently the chairman, will become the new CEO.

The company is also considering breaking itself up into two entities. Under the plan being discussed, Primedia’s consumer-guides business, which publishes apartment, auto and new-home guides, would be separated from its slower-growth special-interest magazine and education divisions.

Bunch of new appointments were also announced in the consumer guides division, here.

More details in the three releases here, here and here.

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