Kaustuv Ghosh‘s guest column appears on ContentSutra invariably every week. This week he talks about branding of mobile services, and why it can’t be left to the mobile operators even if the service appears in the phone’s menu…
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post