The Hindu Business Line: So every newspaper and magazine I know has done a story on online advertising market booming in India.

The paper quotes Ramesh Kumar, chief operating officer at Cricinfo (a Wisden Group company), “Considerable advertiser education has happened over the last two years. Most advertisers are slowly waking up to the realities of the online medium and what it can deliver in terms of value.” So, the industry is witnessing a turnaround from a point immediately after the bust when, “advertisers gave a knee-jerk reaction and used ‘unrealistic’ methods to include the Internet medium in their media plan.”

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