Affiliate Agreements Not the Only Thing Keeping Some Network News Offline

Affiliate agreements guaranteeing exclusivity for some content are one explanation for the lack of streaming contemporaneous news content online or intact online versions of newtwork news shows. That could be on the verge of changing to some degree for CBS News during the current affiliate negotiations, Preston Farr, CBS SVP-affiliate relations, told in-house blog PublicEye. But even if that could happen, Betsy Morgan, SVP & GM, CBSNews.com, says she’s unlikely to offer entire newscasts or shows to an audience with a short-form attention span: “I don’t think that’s the way the online audience wants to see that content. They want to pick and choose.”
CBC.ca editorial director Jonathan Dube votes the same way, adding another reason — the ability to offer DIY newscasts and to build packages that take advantage of the interactive web.
One quibble: providing free video to take advantage of advertising interest doesn’t preclude pitching premium packages that charge for some content.

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