Movies.com Boosting Editorial Coverage

Disney-owned Movies.com is getting a makeover: the largely informational website is boosting editorial coverage and adding Hollywood gossip columnist Jeanne Wolf to its lineup.

The profitable website will continue making money by selling online advertising and through e-commerce relationships with MovieTickets.com and Amazon.com, though it will adopt a more independent editorial posture, said executive vp Ken Goldstein, managing director of Disney Online.

“We’re really creating an arms-length relationship with Disney [movie studio],” Goldstein said. “It’s a big deal, and the only way to go for a media company.”

The new site, set to launch Tuesday, is more “immersive” and features more broadband-friendly rich media than the original, which launched in March 2002.

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