Not that it was unexpected: As many as six times more customers are returning the [Apple iTunes] Rokr phones than is normal for new handsets, according to American Technology Research analyst Albert Lin, who said he talked to distributors, retailers and call center workers at Cingular, which sells the phone. Motorola CEO Ed Zander said he is disappointed with the phone’s marketing and plans to fix it. “People were looking for an iPod and that’s not what it is. We may have missed the marketing message there.” Zander said his company didn’t make it clear enough that the Rokr stores fewer songs than an iPod.
Motorola sold 250,000 iTunes phones in the weeks it was on sale last quarter, or about 83,000 a week. About 6.5 million Razr phones were sold during the entire quarter, or about 500,000 a week.
Related: Battle For The Soul of the MP3 Phone
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