Mobile TV Generation: 23 Too Old?

At Mipcom Matt Heiman, CEO and co-founder, Mobix Interactive (UK) claimed that mobile TV was primarily used by young people, 12-22 year olds.
“The young have the capacity to consume mobile TV content even while sitting in front of a television in their living rooms. Multitasking is what it’s called and the older folks can’t really get the drift…one of the reasons Heiman offered for such a low age skew is that today’s 12-year-olds are like yesterday’s 16-year-olds. Tapping in to their psyche is really important, Heiman stressed.”