Nokia Battles Branding Issues in Mobile Music

So says this story: Nokia lost out on the clamshell revolution, but is now scrambling to become highly music-centric, as the market moves in that direction. With 25% of handsets shipped this year equipped with MP3 players, Nokia is well ahead of the 12% industry average.
Despite its aggressive moves, Nokia still lacks a consumer-catching brand like say Moto’s Rokr. “The brand appeal is key in that sector, and theirs is not at strong at iTunes or Walkman,” said Neil Mawston, associate director of the global wireless practice Strategy Analytics.

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