Exchange4Media.com: It seems the only mobile content company that is making news these days is Mobile2Win. Or is it that they (including Media2win, a group company) are tomtoming the fact they are doing hell a lot of work while others do it silently? I just did a search on this site for Mobile2Win, and hell, I got at least 13 search results…
…hey, this is an open call for all digital media companies out there: Please let us know what you guys are upto, any new deals, tie-ups, investments, new contracts, new appointments, movements etc…just drop a mail to karat@paidcontent.org
So getting back to what I started off with, Mobile2Win has tied up with leading newspaper group Indian Express for interactive solutions. They will cover all group publications. Apart from wireless solutions, M2W will also provide mobile content tailored to The Indian Express brand image. Readers can access news and other information via the short code service 8558. The service will be launched and promoted heavily from October 20 onwards.
Mobile2Win will provide the technical support and mobile content for this service,” said Rajiv Hiranandani, Country Head, Mobile2win – India. He added, “With the combination of the reach of Indian Express, Loksatta, and Financial Express, we are confident of a large volume of responses from the readers. The combination of innovative quality mobile content and exciting SMS formats for the Indian Express reader will surely make for a quality wireless service.”
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