“It’s The Mobile Content, Stupid!”

MocoNews.net: This guest essay is by Brojo Pillai, co-founder of PurpleAce, a Singapore-based mobile content services start-up. He writes about the issues in mobile marketing and the need for providing interesting content. He says, “Research shows that consumers are in principle responsive to mobile content and willing to increase the amount they spend over data services each month. But the reality is that as often as not they don

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