Agencyfaqs.com: IndiaFM, a popular Bollywood website, has announced tie-ups with the forthcoming movies this Diwali and Eid namely Kyon Ki, Garam Masala and Shaadi No.1. IndiaFM which is also called as the Oracle of Bollywood has made the official website of Kyon Ki and is involved with the promotions of Garam Masala and Shaadi No.1 as well. Bollywood producers are slowly but surely realizing the value of the Internet as a lucrative medium for movie marketing.
As part of these movie promotions there will be online contests as well as star chats. In fact for Garam Masala, Venus Films had organized a special trial for IndiaFM and the review of the film put online. Consequently, the production house put up more prints in the market, after the positive review. The demand for the film increased. Ashok Jain, Head of International Marketing for Garam Masala believes,
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