Buena Vista Entertainment, part of the Disney Group, is set to become the first US studio to launch mobile video content in Korea, after t did a deal covering live-action series with Korean mobile satellite TV operator TU Media.
For TU, owned by SK Telecom, Korea’s second largest telco, this it its first wireless content deal with a US studio. TU Media will be able to stream over 250 hours of programming, including Buena Vista International Television (BVITV) must-haves Desperate Housewives and Alias, on its linear channel, Blue.
TU Media currently offers a basic service with 12 linear channels streaming via satellite onto mobiles. The service launched in May and has more than 200,000 subscribers, who require a DMB mobile device and pay a monthly $17 subscription for all channels.
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