CIOL: A study by the Internet and Mobile Association of India (formerly known as the Internet and Online Association) shows that multiplexes can cash in on online ticket sales since there is a growing synergy between the growth of multiplexes and online marketplace. The report recommends multiplexes to increase their online activities for the increasing number of Internet users.
The reports have taken a focused view on the growing multiplex market and its synergy with the online world. Inferring from the report (Entertainment, Eyes and Ears tuning to the Internet), 72 percent of Internet users book their tickets in advance, of which 41 percent prefer multiplexes. According to the report, 22 percent of Internet users purchased tickets online once or more whereas 46 percent of Internet users are likely to buy movie tickets online.
The research shows that with 28 million Indians online, of which 60 percent are in the 20-40 age groups, the prime movie-going audience is most likely to book tickets online.
Currently there are 73 multiplexes (cumulative 276 screens) across India. It is expected that, in the coming years, large multiplex operators will open 50 to 60 new multiplex properties across India. In 2004-05, multiplexes contributed 35 percent of total box office collection of the top 50 Hindi films.
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