Speaking on the mobile “superpanel” Stephen Nuttal (second from the right) head of interactive for Sky said: “Mobile operators tend to hang their marketing for a mobile TV servce on a big TV or film event. But the reality is that there is a small number of these. The rights for this create a price that would be uneconomic for the average TV broadcaster. In the UK Vodafone bought the “near live” clips to the premier league – but looking at the service, you see Sky Sports on their service, as they chose to house it with us as this was the most compellin experience for the consumer. Siting the TV rights in a separate area doesn’t work as well as siting it in a sports channel which makes sense and which runs all year round.”
In other words, he says an operator can buy a big film but it’s just a tactical play, not a strategic one.
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