Blog Post

Will Mobile Karaoke Become The Next Big Thing In Indian Mobile Content?

So Mobile2Win is starting its mobile karaoke service in India from October 19 onwards. According to Rajiv Hiranandani, CEO, Mobile2win, mobile karaoke is the next big thing to happen in the mobile value added services sector. “It can get bigger than games if not bigger than ringtones,” Hiranandani says. Ringtones currently clock Rs 4-5 crore a month for the entire industry while gaming is about Rs 1 crore a month. So in the long term karaoke on phone can clock about Rs 2 crore. There could be about 2-2.5 million karaoke downloads three or four months down the line. The price point for karaoke songs range from Rs 25-35 per download.
According to Hiranandani, the trigger for this could be when karaoke is available for regional language songs. Mobile2win is planning karaoke in five (more) regional languages like Gujarati, Bengali, Punjabi, Malayalam, and Kannada. Mobile2win currently has a catalogue of 200 songs (mainly English and Hindi) which is likely to be expanded to 1,000 songs. The company has tied up with operators like Airtel, Hutch, Idea, BPL, Spice, MTNL, Tata Indicom. Apparently, many other mobile content companies are rushing to operators to provide karaoke services. So will karaoke be the next big thing? Send in your comments. (from our sister site ContentSutra)