Video iPod Opens Gates On Ad Model

I’ve no idea why, although I guess that iPods have better mindshare than mobile phones in terms of music and video, even if they’ve only got a fraction of the marketshare. “The bigger fear, and some say opportunity, for advertisers is how to keep their brand messages in front of consumers as iPods, other portable media players and increasingly sophisticated cellular phones pick up speed and vie for time once dominated by television and the 30-second commercial.”
The article goes on to say that advertisers are naturally going to target the new medium. Apple has said it won’t allow advertising on its iPod platform, but I don’t see how it can stop it. Assuming that video podcasts now take off like audio podcasts have anyone can stick an ad in the video stream…and of course, the article points out that advertising through product placement could become more common.
Related stories:
McDonalds Bribes Youth With Mobile Content
ITV Launches Mobile Ad Initiative
@ CTIA: Advertisers Want More Help

Comments have been disabled for this post